fabric of play
by
Zoubida
(sophia kacimi)
Sophia Kacimi (1991) is a French-Moroccan creative Rooted in Fes, her work bridges craftsmanship, fashion, interior design and art. Following fifteen years as a merchandiser for luxury brands (Chanel, Louis Vuitton, Alexander McQueen and Burberry), she launched Zoubida.
She now splits her life between London and Fès, working alongside her father and a close circle of artisans. Acting as a studio of craft experimentation, Zoubida collaborates with local artisans to carry traditional handwork in decline into new, unexpected, future territories. Sophia’s ambition is to build a genuine ecosystem: bringing work, visibility and opportunity to the people she loves.
She now splits her life between London and Fès, working alongside her father and a close circle of artisans. Acting as a studio of craft experimentation, Zoubida collaborates with local artisans to carry traditional handwork in decline into new, unexpected, future territories. Sophia’s ambition is to build a genuine ecosystem: bringing work, visibility and opportunity to the people she loves.
Sophia kacimi
Sophia Kacimi (born 1991) is a French-Moroccan artist and designer, and the founder of ZOUBIDA, a creative practice that moves between fashion, art, interiors and craftsmanship. After fifteen years working with international luxury fashion houses, she turned towards Morocco, where she now works closely with her father and a network of local artisans, dividing her time between London and Fès.
Through ZOUBIDA, she transforms traditional Moroccan upholstery fabrics into colourful sculptural objects and one-of-a-kind "art-to-wear" and "art-to-use" creations. Rooted in collaboration and experimentation, her work explores the relationship between material, form and function, inviting curiosity, interaction and play.
Through ZOUBIDA, she transforms traditional Moroccan upholstery fabrics into colourful sculptural objects and one-of-a-kind "art-to-wear" and "art-to-use" creations. Rooted in collaboration and experimentation, her work explores the relationship between material, form and function, inviting curiosity, interaction and play.